● Booking Q4 2026 Web studio · Est. HKG / SYD

We turn attention into pipeline.

The AR Initiative designs and engineers websites that behave like sales teams — spatial, fast, and ruthlessly measured. This site is our portfolio, our pitch, and our proof. You're standing in it.

Let's build yours → See the receipts ↓

0M+

Qualified leads generated for clients

+0%

Average conversion lift after relaunch

Sites shipped since 2019

Median LCP across our portfolio

What we do

Every pixel has a job description.

Design, engineering, and conversion science under one roof — so nothing gets lost between the deck and the deploy.

S.01

Conversion-first web design

Award-bait visuals wired to a funnel. We design the path to the enquiry before we design the homepage — then make both unforgettable.

Landing systemsFunnel architectureCopy directionA/B-ready layouts

S.02

WebGL & 3D experiences

Shaders, particles, and product configurators that hold attention long enough to sell.

Three.jsGLSLScroll scenes3D product

S.03

Brand & art direction

Identity systems built to survive motion, 3D, and a hundred ad crops.

IdentityType systemsMotion language

90-day

Conversion guarantee on every relaunch we ship

S.04

CRO & analytics

Heatmaps, session replays, and experiments — beauty audited by numbers.

ExperimentationAttributionEvent design

S.05

Headless builds & performance engineering

Sub-second loads on modern stacks. Speed is a ranking factor, a UX feature, and a conversion multiplier — we treat it as all three.

Next.js / AstroHeadless CMSCore Web VitalsEdge deploysAccessibility

How it works

Four moves. Zero drift.

A fixed operating sequence — because "creative chaos" is how projects go three months over.

Discover

Map the signal

Two weeks inside your funnel, your analytics, and your customers' heads. We leave with the exact sentence that makes your buyers move.

Funnel & analytics audit
Customer interviews
Positioning brief

Design

Prototype in motion

No static mockups pretending to be websites. You review real motion, real depth, and real copy in the browser from week one.

Motion-first prototypes
Design system & tokens
Conversion wireframes

Build

Engineer the wow

WebGL that stays above 60fps. Forms that feel like conversation. Accessibility and Core Web Vitals treated as launch blockers, not backlog.

Headless build
Performance budget
QA across devices

Grow

Compound the results

Launch is the starting gun. We run experiments against your baseline every sprint and report in revenue, not vanity metrics.

A/B experiment cadence
Monthly growth reviews
90-day conversion guarantee

Selected work

Sites that pay rent.

Every case below shipped with a measured before/after. Hover for the number that mattered.

Northwind RoboticsIndustrial · 2026

What clients say

Measured in meetings booked.

"
Our old site described the product. The new one demonstrates it. Sales calls now start at step three instead of step zero.

MK Mara KesslerCEO, Northwind Robotics

+318% demo requests

"
They argued with us about our own funnel — and they were right. The launch paid for the engagement inside eleven weeks.

DO Daniel OkaforCMO, Vantage Capital

$12M pipeline / 90 days

"
I've never had a board meeting where someone asked who built the website. Now it happens every quarter.

SL Sana LimFounder, Lumen Health

+64% patient signups

Start a project

Let's build the site your competitors screenshot.

Tell us what you sell and what a lead is worth to you. We'll reply with a point of view, not a brochure — within one business day.

✓Fixed-scope engagements. You know the number before we start.
✓Senior hands only. The people on the call are the people in the file.
✓90-day guarantee. If conversion doesn't lift, we keep working free.

Received.

We'll reply within one business day with a point of view on your funnel.